الملخص الإنجليزي
The objective of this study is to examine the Marketing Opportunities in Sport Clubs in Sultanate of Oman for the purpose of preparing marketing opportunities list in sport clubs to increase the financial capacity of sport clubs and contribute to its self financing. This list contains methods and techniques of marketing opportunities appropriate to market and invest the marketing potential. To achieve the objective of the study, the researcher used the descriptive method as this method is appropriate to the nature of this study, also he used marketing possibilities counting form and questionnaire as study tool and data collection. Marketing Possibilities form include (10) clubs chosen randomly while study sample include (452) individual of cadres and staff working with Ministry of Sports Affairs, boards of support clubs union, the executive officers of unions and employees of sport clubs, media professionals in field of sports while the sample selected randomly. Counting of potential marketing possibilities include material and human potential in addition to knowledge and financial possibilities. Survey tool is consisted of (55) phrase fields. The study result has come indicating towards weakness, lack of marketing and different possibilities existing in the sport clubs in addition to clubs inability to market and invest these possibilities. The results of first filed 'Methods and Ways suggested in Sports Clubs' has come with very high degrees with arithmetic median ranging (3.52) with indication level strongly agree whereas the most important method and way of marketing in the sport clubs represented in sport funding and sport care in addition to marketing through advertising. The results of the second field 'Legislation and Investing Laws in Sport Clubs "came with medium degrees with arithmetic median reaching (2.71) with indication level agree indicating the existence of legal and legislative impediments facing the investment in sports clubs. The results of the third field "The Importance of Companies Investment in Sport Clubs" has come in median degree with arithmetic median reaching (3.0) with indicating level agree indicating the existence of non encouraging motives and non stimulating in investment in sport clubs In addition to companies and businessmen fear from investing in sport clubs although it is profitable investments.
