الملخص الإنجليزي
In an era marked by fierce global competition, organizations have increasingly turned to Total
Quality Management (TQM) as a cornerstone of operational excellence. This study delves into
the dynamic realm of TQM, investigating its profound implications for organizational
performance enhancement. Through a meticulous exploration of Salam Air—a prominent
player in the aviation industry—the research employs a quantitative paradigm, wielding
questionnaires as a tool of data collection and analysis.
A nuanced examination of TQM practices reveals their pivotal role in aligning an
organization's endeavors with the expectations of both internal and external stakeholders. By
nurturing a culture of uncompromising quality and dedication to customer satisfaction, TQM
fosters the delivery of products and services that catalyze business efficiency and profitability.
Within the context of Salam Air, this study uncovers the far-reaching effects of TQM practices
on the airline's organizational performance.
Amidst the array of TQM practices, this research highlights three distinct catalysts that wield
remarkable influence over Salam Air's performance landscape: top management commitment,
unwavering customer focus, and an unrelenting commitment to continuous improvement. The
empirical evidence underscores the significant impact of these practices, shaping the airline's
trajectory towards excellence.
As a scholarly endeavor, this study aspires to contribute to the tapestry of Operations
Management and the aviation industry in Oman. By meticulously unraveling the effects of
TQM practices on Salam Air's organizational performance, it sheds light on the intricate
connections between quality-centric strategies and sustainable business growth. In doing so,
this research not only enriches academic discourse but also furnishes valuable insights for
industry practitioners seeking to navigate the complex terrain of modern business challenges.
