English abstract
The study aims to understand the reality of scientific research marketing at Sultan Qaboos
University in light of Oman Vision 2040. Further, it investigates its challenges and shall
suggest some mechanisms to improve scientific research marketing at Sultan Qaboos
University in light of Oman Vision 2040. In order to achieve this study's objectives, the
researcher opts for the descriptive methodology through the utilization of qualitative
method. The data was collected via two tools: Interviews and Documents Analysis: the
intentional study sample includes (13) decision-making individuals and specialists whose
realm is marketing and scientific research at SQU.
The study concludes that the SQU strategy (2016-2040) supports the SQU aspirations
towards marketing and scientific research. Furthermore, SQU utilizes modern scientific
research marketing methods, as well as, it reinforces its relations through building
relations with the beneficiaries, so that it can improve scientific research marketing. In
addition, the study finds out that SQU faces a number of challenges related scientific
research marketing. For example, not having a specialized centre for scientific research
marketing, procedures at SQU are taking long time, lack of specialized human resources
in the scientific research marketing, heavy administrative and academic burden of
academics, not having sufficient funding for scientific research and companies do not have
confidence in the scientific research that it is able to resolve their issues. The study
suggests a number of mechanisms to overcome scientific research marketing challenges
at SQU. Following some of the suggested mechanisms: Building frameworks and
methodologies that links scientific research with the market needs, establishing specialist
centre for scientific research marketing, building a consolidated database, recruiting
specialist human resources and securing more funding (additional funding).
