English abstract
Tourism is one of the characteristic phenomena of the contemporary world, recent years have recorded the international attention the affairs of sustainable tourism, where tourism and development issues were a priority in many countries, policies and is directed to preserve the cultural heritage it seeks national development plans through the dissemination of the principles of awareness of tourism and its components, and give tourism resources keen interest in the protection and preservation. And worthy of mentioning that the effects of the restoration and preservation of the entrance is to maintain and develop tourism. Comes the idea of this awareness program to coincide with the establishment of national monuments restored gallery within the General Authority for Tourism and Antiquities in the restoration of national monuments, which came out of the UK illegally efforts, has so far been restored about 14 thousand artifact of them, theories of Orientalism (Edward Said) and Social Semiotics (Rose 2007) and Semiotics of Tourism (Culler 1990). Anthropological tourism studies with its issues of acculturation, authenticity, identity construction and consumption theory, contribute to a fresh in Academia that aims to understand the tourist experience and tourism industry from the perspective of both tourists themselves and those whose worlds, or constructed versions of them, are being displayed (Hathaway 1997).
