English abstract
This study aimed to find out the impact of crisis management strategies on developing the quality of marketing agricultural products, North Sharqiyah Governorate as a model. Statistical analysis program (SPSS) with the aim of analyzing the questionnaire data, and the research sample consisted of (128) individual workers (the Agricultural Society, Agricultural Research, the General Directorate of Agricultural Wealth and Water Resources, marketers of agricultural products, farmers, and the Food Security Committee, in the Governorate of North A’Sharqiyah, Sultanate of Oman) Where the research used the random sample method in obtaining the research sample, and the results of the study showed: There is a statistically significant relationship between the use of crisis management strategies and the development of the quality of agricultural products marketing in Al Sharqiyah North Governorate in the Sultanate of Oman with a correlation coefficient of 0.373. In addition, modern technologies and innovations contribute to increasing the cultivation of agricultural crops and the quality of the product. Crisis management strategies with the aim of having the ability to face the crisis with high efficiency.
Keywords: strategy, crisis management, product marketing, quality.
