English abstract
This study aims at describing and interpreting the attitudes, practices and uses of online social networks (OSN) by communicators in small and medium enterprises in Muscat Governorate. It is a quantitative study based on the Unified Theory of Acceptance and Use of Technology (UTAUT). A questionnaire of systematic random sample of 103 communicators in small and medium enterprises (SMEs) in Muscat Governorate was used to collect the data for the study. Results showed found out that WhatsApp was the most network (OSN) used by the SMEs, followed by Instagram, Youtube, Twitter and Linkd in. However, Facebook is least used. The study also found that the most popular media used by communicators in small and medium enterprises' were websites followed by newspapers, magazines and television while radio was the least medium used by them. The results revealed that communicators in small and medium enterprises in Muscat used online social networks intensively. The percentage of communicators who use (OSN) reached 66.1%. On the other hand, 35.9% do not use (OSN) in their enterprises. Moreover, the results showed that 40.9% of the communicators prefer morning time (8 am-12pm) to use (OSN) in their business 34.8% of the sample do their business during evening, 16.7% prefer noon time to finish their work and only 7.6 % engage in (OSN) to finish their work during afternoon. Furthermore, the results stressed that the most important obstacles communicators face in using OSN is the poor connectivity to internet, lack of time to use(OSN) and non-availability of Wifi connectivity at
