The current study sought to identify the image of the Sultanate of Oman among non-Omani academics before and after being employed in the Sultanate. The study explored the image related to Oman's culture, economic status, political status, tourism, working environments, and the Omani Society. Additionally, it focused to analyze the role of communication activities, carried out by concerned authorities in the employees' countries to introduce the Sultanate. Random stratified sampling was used to recruit 245 non-Omani academics working at Sultan Qaboos University, where online questionnaires were distributed. The study revealed that the respondents' evaluation of the image of the Sultanate of Oman was high regarding the work environment, tourist environment, cultural environment, and the image of the Omani society. However, it was medium regarding the image of the Sultanate as an economic and political environment. In general, the study found that the image of the Sultanate of Oman among non-Omani academics is positive in all fields, except for its image as political and economic environments, where the images are mixed. The study identified many factors that shaped the Sultanate's image among non Omani academics such as personal communication with friends, family and colleagues, social media, and media in the employee's country, academic institutes, embassies, and others. Interestingly, personal communication was identified as the most accurate factor in shaping the image while media in the employees' country was the least accurate. The study showed that the respondents were exposed to a set of communication activities offered by the concerned entities to introduce the Sultanate, of which the most common were conferences and the Sultanate's activities on social media. It is worth noting that, such activities were positively influential in the respondent's decision to work in the Sultanate. The study recommended the authorities responsible for introducing and Marketing the Sultanate to prepare communication strategies for its official websites and social media as they are considered valuable resources of information. Along with that, the study recommended paying more attention to communication activities that aim to introduce and market the Sultanate and to employ the elements of the national identity in producing a variety of interactive content that would contribute to the marketing of the Sultanate and in building a good image for it. Additionally, the study recommended conducting more in depth research related to the different aspects of the image of the Sultanate that were included in this study.