The study aims at identifying the role of the local media in shaping awareness of social issues in Omani society, monitoring the local social issues that were discussed in Al-Roya Newspaper in 2019, and getting to know about their nature, type and importance hierarchy on the newspaper's agenda priorities. It also aims at identifying the formats for journalistic treatment, which Al-Roya Newspaper uses in handling the social issues and their importance in shaping public awareness. This is in addition to identifying the rate of respondent's follow-up on Al-Roya Newspaper and their dependence on it as a source of information to know about and raise awareness of the social issues prevailing in Omani society. The study makes use of the quantitative and qualitative descriptive methods, the content analysis technique, and the online questionnaire tool. The selected research sample consisted of hard and soft issues, which AlRoya Newspaper published in 2019. A non-probability sampling, namely the purposive sample, was utilized in filling the questionnaire. The most important findings of the study are that Al-Roya Newspaper has considerably contributed to shaping awareness of social issues in Omani society and that there is some variation in the extent of influence and awareness on the part of individuals as to their exposure to and follow-up on Al-Roya Newspaper. Meanwhile, the content analysis shows that Al-Roya Newspaper addressed various societal issues, using different formats for journalistic treatment (news, articles, dialogues, etc.). This is a fact that contributed to attracting more Omani readers to know about and follow up of its discussions of the various social issues. The most important recommendations presented by the study are the following: (1) Making use of the expertise of social scientists, specialized academics, stakeholders and researchers in social issues when dealing with these issues in the media. (2) Al-Roya Newspaper could work hard, in cooperation with the competent authorities, to increase community interaction with the prevailing social issues by activating social media, opening the door for dialogue and discussions, and intensifying awareness raising programs, forums, seminars and conferences that are devoted to social issues.