The Internet of Things (IoT) is revolutionizing various industries, including hospitality by enabling smart, interconnected systems that enhance operational efficiency and guest experiences. The use of IoT in the hospitality industry ranges from smart room management to guest experience, providing ample room for creativity and enhanced experiences. This exploratory study investigates the implementation of IoT in the hospitality industry, focusing on the opportunities and challenges within the context of Oman. As Oman seeks to diversify its economy through tourism, understanding the role of IoT in enhancing the hospitality sector is crucial, not only for improving guest experience but also for optimizing hotel operations and resource management. The research aims to assess the level of understanding among hospitality service providers, explore the potential opportunities IoT offers, and identify the challenges associated with its implementation. A qualitative approach was employed using semi-structured interviews with senior IT staff members and managers from various hotels in Oman. The data were analyzed using thematic analysis, structured around the TOE+H (Technology, Organization, Environment, and Human) framework. Results indicate varying levels of IoT adoption, with some hotels embracing advanced technologies while others remain reliant on traditional methods. The study highlights significant opportunities for enhancing guest experiences and operational efficiency through IoT, but also identifies key challenges such as outdated infrastructure, security concerns, and dependence on external vendors. The study provides practical implications to the stakeholders in the hospitality industry, as a roadmap to understand the current status of IoT adoption and its challenges, in order to raise awareness and enable laying the foundation for more informed decisions on how to proceed with IoT implementation in line with the broader objectives of Oman Vision 2040.