الملخص الإنجليزي
Purpose: To investigate the impact of marketing training on the direct banking sales in bank Muscat is taken as an evidence.
Design/ Mythology: This assessed the related literature on the role of marketing training on direct banking sales and performance available on the databases and websites. This research finds out about using qualitative research strategy. Primary data has been used in the paper to check the role of marketing training on direct banking sales SPSS 20 software package is used to analyze the participant's responses, Regression analysis is used to check the find out impact of Marketing Training On Direct Banking Sales. A total of 134 questionnaires has been distributed in Muscat bank and other banks in Oman, and out of which 133 were completed and returned. Sales managers are the successful mechanism that can support the organization to achieve productivity and achieve goals.
Finding: The sales manager's training is the real investment in the organization to achieve its future strategies, that the training quality may assist the trainees to improve their performance's skills rapidly. Senior management allows the Learning and Development (L&D) to develop new programs and systems to support sales managers to have high qualifications to achieve organizational goals. The result of this study suggest that high-quality training will improve the quality performance of the bank's staff, and will contribute positively to enhancing managers’ skills to better support their employees to achieve their targets.
Keywords: Training, Employee performance, Organization productivity, Skills development, Feedback
