الملخص الإنجليزي
This study aimed to identify the role of electronic services in achieving the competitive
advantage of banking services in commercial banks in the Sultanate of Oman represented by
a set of independent variables (ease of use, degree of risk and safety, promotion of services,
quality of service and dependent variable (competitive advantage), which is one of the most
important components and elements of its success from the point of view of employees in
commercial banks.
To achieve the objectives of the study, the researcher relied on the descriptive analytical
approach, and the study was limited to banks in the Sultanate of Oman commercial operating
in the banking sector and the number (14) banks.
A special questionnaire was distributed to the study sample and based on the five-pointed
Likert model and the study provides a set of recommendations
Electronic service is the fast way to serve customers through the development of the world
in electronic services, and because the bank is always keen to serve potential customers and
gain their trust, it has made electronic development a special circle for it. Bank Muscat aims
in the future to raise and increase the speed of customers through several channels and is also
keen to train employees on how to use them quickly. The regionals of the eastern region are
always keen to continue communicating with the employees and taking their views on how
to serve customers in the best way and how to promote more communication with them and
take their trust between them. Gaining the confidence of customers in the absence of other
bank competitions in the Sultanate
Keywords: e-services, competitive advantage, commercial banks.
