Transnational education is rather common in the Gulf Cooperation Council (GCC) countries, with among the highest TNE enrolments of any region worldwide. Approximately a third of the Omani students in higher education are registered in programmes offered transnationally, and a UK university is the main provider. The aim of this study was to identify the challenges that Omani students perceive when studying in transnational education by means of a survey and in-depth follow-up interviews. The findings show that challenges relate mainly to students’ adaptation to transnational higher education pedagogies, the challenges of academic writing, and challenges related to the international or UK culture of the programme. It argues in favour of widening the definition of contextualisation from simply including local examples to a pedagogical approach in TNE that supports students in dealing with their challenges in the TNE contexts.