This study discussed Evincive Dimension in literary columns, by the adoption of literary models of Dubai cultural magazine. The study consists of an introduction and three chapters, in the introduction; we review the development of literature through the press from graded pages in newspaper for literature and arts to specialized literary journalism. The study also highlighted the press columns by standing on the definition, characteristics and types, including literary columns which are often overlooked by students of literature and criticism. There were no serious study, and they didn't take its share of the examination and analysis. So the Evincive method was being selected as a way extracts Evincive energy inherent in the literary columns in terms of both form and content (essay, poetry, and story), so that the press writer reaches through techniques to protest the opinion or refute the idea, trying to convince the reader with accorded, or get him to defer to the presented. As well as the magazine interested in the literary column output artistry, through buttress it by the writer. Also the artistry picture associated with the text and reveals its content, the good selection of advertising image and in respect of the fixed title for a column, which serves as a linguistic message, the recipient requires decoding it.