Document

استخدامات المرأة العمانية للإذاعة المسموعة والإشباعات المتحققة : دراسة على عينة من النساء العاملات في محافظة مسقط خلال سنة 2021م.

Other titles
Uses of Radio by Omani woman, and the attained Gratifications : a study on a sample of Omani working women in Muscat Governorate during the year 2021
Publisher
جامعة السلطان قابوس.
Gregorian
2022
Language
Arabic
English abstract
This descriptive study aimed to identify uses of radio stations by Omani working woman in the Muscat Governorate, and the attained gratifications. The study was carried out by applying the survey method as a research Methodology, and using the questionnaire as a tool for data gathering, on a sample of working women in the Governorate of Muscat, which consisted of (362) individuals. Among the most important findings of the research, is that the Omani woman working in the Governorate of Muscat listen to the radio stations selectively, prefers music and songs programs, and is attracted to listening to foreign radios stations picked up in Oman, beside the Omani radio channels, Omani women working in the Governorate of Muscat do not interact much with the radio stations, and in the case of interaction they use social media platforms in the first place. As for the patterns of the use of the radio, the working Omani woman listen to radio stations for less than an hour, and prefer to listen in the car, using the car radio in the morning. Among the most important motives that motivate them to listen to the radio stations, are the motive of "domestication on the road", "entertainment", the motives of "getting to know local and international events" and "to learn about the most important prominent topics at the present time", while the motive of "getting to know the latest fashions" came as the least motive that makes women listen to radio stations. As for the achieved gratifications, the gratifications of gaining information "made me more familiar with local and international news" and "enabled me to learn about the developments of the Corona virus and the new decisions of the Supreme Committee" were the most important gratifications achieved for women, while the gratification of "helped me to take care of my children and my family" was the lowest achieved percentage of gratifications.
Arabic abstract
تسعى‌هذه الدراسة للتعرف إلى أنماط استخدامات العاملة في محافظة مسقط للإذاعة‌ المسموعة‌، والإشباعات‌ التي‌ تسعى‌ إلى‌‌تحقيقها‌، وتتناول‌ الدراسة‌ بالتحليل ‌أنماط‌‌ وعادات‌ الاستماع لدى المرأة وأنماط التعرض ‌للمحتوى ‌الاذاعي‌، وطبيعة‌ التفاعل‌ مع‌هذا المحتوى‌، وتعتمد‌ الدراسة على عيّنة ‌من‌النساء ‌العاملات ‌في‌ محافظة‌ مسقط، مكونة‌ من(362) مفردة. تو صلت‌الدراسة‌ إلى‌‌عدد‌ من‌النتائج؛‌‌‌ من منها :إ ن المرأة العُمانية ‌العاملة ‌في‌محافظة‌ مسقط، تستمع للإذاعة بصورة انتقائية، وتفضل برامج الموسيقى والاغإني.
Category
Theses and Dissertations