Document
أثر جودة الخدمات الإلكترونية على ولاء العملاء في القطاع المصرفي : دراسة حالة عينة من عملاء بنك مسقط.
Source
رسالة ماجستير
Other titles
The Impact of electronic service quality on customer Loyalty : a case study of a sample of Bank Muscat Customers
Country
عمان
City
إبراء
Publisher
جامعة الشرقية
Gregorian
2024
Language
Arabic
Thesis Type
رسالة ماجستير
English abstract
The study aimed to demonstrate the impact of the quality of electronic
services in its dimensions (ease of use - efficiency - responsiveness - privacy
- credibility) in Bank Muscat on customer loyalty. The researcher used the
descriptive analytical approach, and the study population consisted of all
Bank Muscat customers in the Sultanate of Oman, and a sample was chosen.
A random sample of 166 Bank Muscat customers in the Sultanate of Oman.
The researcher used the questionnaire as a tool to collect information, and it
consisted of two measures: the first measure: quality of electronic services,
the second measure: customer loyalty, and the study reached several results,
the most important of which are: There is a statistically significant
relationship at the significance level (0.01) between the quality of electronic
services and its dimensions (ease of use - Efficiency - Responsiveness -
Privacy - Credibility) in Bank Muscat on customer loyalty. The results also
revealed that the arithmetic mean for all dimensions of the quality of
electronic services ranges between (4.04-4.32), and the standard deviation
ranges between (0.72-0.87), and they all came in at a high degree. Which
indicates that the level of quality of electronic services in its dimensions
(ease of use - efficiency - responsiveness - privacy - credibility) at Bank
Muscat is high.
The researcher presented some recommendations, the most important of
which are: spreading awareness in banking institutions about the importance
of electronic services and ways to improve them, and conducting training
courses for employees in banking institutions; To improve how to deal with
electronic services and raise their quality.
key words :
Quality of services, electronic services, customer loyalty.
Category
Theses and Dissertations