This study aims to identify the communication strategies used by the Ministry of Heritage and Tourism to promote the Sultanate of Oman as a tourist destination electronically, as well as the extent of employing electronic communication activities to support these strategies, in line with the premises and objectives of the Tourism Strategy 2040. The study relied on the media survey methodology to achieve its objectives and answer its questions, using several tools, namely: observation, document and data analysis, in-depth interview, and content analysis. The results of the study concluded that the Ministry of Heritage and Tourism uses several communication strategies to promote the Sultanate of Oman electronically as a tourist destination, which are: push strategy, pull strategy, cognitive strategy, emotional strategy, persuasion strategy, information strategy, dialogue strategy, consensus-building strategy, and relationship-building strategy. The results of the study also indicated that the Ministry of Heritage and Tourism has a diversified electronic communication activity, and focuses more on websites and social media, as well as conducting many electronic promotional campaigns at the local, regional and international levels. The results of the study also confirmed that the most prominent and main objective of the electronic promotional campaigns carried out by the tourism representation offices to promote the Sultanate as a tourist destination. In addition, the videos were the most used type of media in these campaigns. The study confirmed that the (Experience Oman) account tweets on a daily basis during the study sample period, and the ministry uses images in most of the study sample's tweets. Additionally, 74٪ of the total tweets is not content that created by the Ministry of Heritage and Tourism, but rather sharing of the content of others. The study showed that interaction with the account's posts is modest. Moreover, the study confirmed that the most important challenges, facing the ministry in implementing communication strategies through electronic platforms are the lack of sufficient practical experience for local and regional marketing communication agencies, in the field of promoting tourist destinations. Finally, the study recommends paying attention to developing electronic communication activities, virtual reality technologies, and artificial intelligence, as well as optimizing search engines, and focusing on storytelling content. The study also recommends updating the social media strategy in line with modern trends in the media content industry and training employees. In addition, the study recommends paying attention to the measurement and evaluation of all electronic communication activities carried out by the ministry .