In Our Arab homeland, social science suffers from new challenges every day as a result of the new world order based on the idea of progress, even at the expense of the human being, and the rapid emergence of negative consequences for society, especially the collapse of values in favour of consumption. On the other hand, it is too slow to apply the results of social research to meet these challenges in the Arab reality. Accordingly, the search emerged from the President's question: 2 260 How to achieve comprehensive development at the individual level in this system while preserving our Arab identity and culture? The research will attempt to answer this question in three ways: First is the value system in our contemporary world. Second, the enterprise system fell in favor of competition. Third, the challenges of the world of consumption in the .Arab world