This research examines the relation between two variables, the rise of socio-economic movements and their potential to influence political behavior of states when the political solution fails to address the demands of people. The success of non-violent social movements to end the struggle of Jim Crew segregation and South Africa apartheid political systems inspired the founders of the Boycott, Divestment and Sanctions (BDS) to change their resistance strategy to serve their cause. Since its formation in 2005, the BDS movement has accomplished notable presence that was capable to attract international attention to its demands. However, the movement's expansion faced robust opposition that escalated to legislative as well as judicial measures against its advocates and supporters. This research demonstrates the effectiveness of economic boycotts as a tool of political pressure on policy makers. From this perspective, the study investigates the strength of people's power represented in the BDS and compares it with traditional movements against states' systems in association with New Social Movements Theory. Since its establishment, the movement has been persistent to rally international support and solidarity. Hence, the study examines the challenges faced by the BDS and the measures used by the movement to mobilize popular support and maximize its success. By investigating the indicators that determine the success or failure of the BDS, this study examines challenges and limitations of the movement. The study employs qualitative methodology by exploring the literature on its current achievements to conclude the feasibility of popular movements in the face of inefficient political solutions.