Social media has been widely adopted and extensively used by individuals worldwide to share information, connect, communicate, socialize, and collaborate. In recent years, government agencies have also recognized the opportunities that lie in social media adoption. Thus, social media has become an accepted interactive communication channel in the public sector to interact with citizens, communicate important and timely information, extend public services, and boost civic engagement. However, many government organizations, especially in developing countries, have failed to develop social media strategic plans aligned with their strategy, therefore not harnessing great benefits from investing in social media platforms. Additionally, there has been little empirical research to understand how social media strategic plans are aligned with organizational strategies in the public sector. Therefore, it is not clear how successful government organizations are implementing social media aligned with their visions, missions, and objectives. Furthermore, privacy and security of social media becomes concern to the governments. Therefore, this study aims to develop an integrative framework for social media-business strategic alignment in the Sultanate of Oman's municipal sector. A case study approach was used for data collections from the municipal sector of the Sultanate of Oman. Data was collected using Netnography and semi-structured interviews from Muscat Municipality. The key findings of the study demonstrated nine factors that enable and inhibit social media business strategic alignment in the municipal sector, including communication, competency, governance, partnership, skills, community participation, resources, crisis management, and customer services management. The enables and inhibitors factors of social media-business strategic alignment that collected from the strategic and social media people has been formulated to the proposed framework. This is the first research study that investigated the social media–strategic business alignment in the municipal sector, particularly in developing countries such as Oman. This study leads to several significant contributions and practical implications to practice in general and Oman's municipal sector in specific. It provides social media professionals with a deep understanding of social media business strategic alignment enablers and inhibitors. It proposes a framework for successful social media-business strategic alignment. Future researchers can use this research to investigate other public organizations or other sectors in Oman.