Submerged arc welding (SAW) is an important metal fabrication technology specially applied to join metals of large thickness in a single pass. In order to obtain an efficient joint, several process parameters of SAW need to be studied and precisely selected to improve weld quality. Many methodologies were proposed in the past research to address this issue. However, a good number of past work seeks to optimize SAW process parameters with a single response only. In practical situations, not only is the influence of process parameters and their interactive effects on output responses are to be critically examined but also an attempt is to be made to optimize more than one response, simultaneously. To this end, the present study considers four process control parameters viz. voltage (OCV), wire feed rate, traverse speed and electrode stick-out. The selected weld quality characteristics related to features of bead geometry are depth of penetration, reinforcement and bead width. In the present reporting, an integrated approach capable of solving the simultaneous optimization of multi-quality responses in SAW was suggested. In the proposed approach, the responses were transformed into their individual desirability values by selecting appropriate desirability function. Assuming equal importance for all responses, these individual desirability values were aggregated to calculate the overall desirability values. Quadratic Response Surface Methodology (RSM) was applied to establish a mathematical model representing overall desirability as a function involving linear, quadratic and interaction effect of process control parameters. This model was optimized finally within the experimental domain using PSO (Particle Swarm Optimization( algorithm. A confirmatory test showed a satisfactory result. A detailed methodology of RSM, desirability function (DF) and a PSO-based optimization approach was illustrated in the paper.