With the emergence of artificial intelligence and digital transformations, societies have become more complex and susceptible to various influences. This has led to the introduction of new concepts regarding the use of security media in applying artificial intelligence to create a fertile environment that enables citizens to serve and develop their communities, strengthen their relationships with different segments of society, enhance concepts of identity and citizenship among the general public, and guide their behavior towards maintaining societal security and stability. Furthermore, it encourages community participation through their ability to deal with crises and disasters, thereby shaping a clear value and national ideology among the Omani population. From the perspective of security media and the innovation of creative methods for community communication, we aimed to address how security media can be utilized in artificial intelligence applications to instill values of identity and citizenship among the general public. This study aims to identify the methods employed by security media in utilizing artificial intelligence applications to promote these values among citizens, as well as to assess the effectiveness of these methods on individuals and the extent to which artificial intelligence applications influence identity and citizenship. To achieve this, the study followed a descriptive analytical approach and utilized a questionnaire as a data collection tool, applying it to a sample of Omani citizens. The results of the study on the utilization of security media in artificial intelligence applications to instill values of identity and citizenship among the general public revealed the following methods: using artificial intelligence algorithms to direct messages to citizens about adhering to the values of identity and citizenship; improving communication channels between the government and the public, which contributes to instilling these values; predicting any threats to the values of identity and citizenship; utilizing artificial intelligence applications to analyze issues related to identity and citizenship; and designing programs and applications for smartphones that include educational information for the Omani people. As for the impacts resulting from the use of security media in artificial intelligence applications to instill values of identity and citizenship, these include the rapid detection of rumors and fake news in a short time, enhancing social bonds and shared values among citizens, and providing informative messages to promote identity and citizenship through analyzing the needs of the public and monitoring any suspicious activities or extremist content.