English abstract
This descriptive study aimed to identify uses of radio stations by Omani working
woman in the Muscat Governorate, and the attained gratifications.
The study was carried out by applying the survey method as a research
Methodology, and using the questionnaire as a tool for data gathering, on a
sample of working women in the Governorate of Muscat, which consisted of (362)
individuals.
Among the most important findings of the research, is that the Omani woman
working in the Governorate of Muscat listen to the radio stations selectively,
prefers music and songs programs, and is attracted to listening to foreign radios
stations picked up in Oman, beside the Omani radio channels, Omani women
working in the Governorate of Muscat do not interact much with the radio stations,
and in the case of interaction they use social media platforms in the first place.
As for the patterns of the use of the radio, the working Omani woman listen to
radio stations for less than an hour, and prefer to listen in the car, using the car
radio in the morning.
Among the most important motives that motivate them to listen to the radio
stations, are the motive of "domestication on the road", "entertainment", the
motives of "getting to know local and international events" and "to learn about the
most important prominent topics at the present time", while the motive of "getting
to know the latest fashions" came as the least motive that makes women listen
to radio stations.
As for the achieved gratifications, the gratifications of gaining information "made
me more familiar with local and international news" and "enabled me to learn
about the developments of the Corona virus and the new decisions of the
Supreme Committee" were the most important gratifications achieved for women,
while the gratification of "helped me to take care of my children and my family"
was the lowest achieved percentage of gratifications.
