English abstract
The current study aimed to set a suggested vision to market programs and activities at sport for all under strategy of Oman's sport. This done through the analysis of both the fact that sport for everybody and the fact of sport activities marketing in the Sultanate of Oman. TO achieve the aim of the story, the researcher used a descriptive tool and two different questionnaires named "measurement of the status of current sport in Omani society" and "measurement of the status of marketing for sport activities programs". A total of (1378) participants from Omani society and a 32 sport leaders were included in the study. The result shows 68% of the participants play sport and around (42.2%) of them do sport at least 3 times per week for 30 minutes with P value of (0.05%). The study pointed two major factors for doing sport, educational status and socioeconomic status. The study also noted that around (75.7%) likes to do walking whereas (78.8%) of participants think that sport can give healthy body and prevent diseases. In addition, the study shows that strong cultural background about sport is a good reason to do sport activities and this background was found in most participants with a median of (4.14). Moreover, the study found that society satisfaction about sport situation and facilities were average. In contrast, the consensus between sport for all programs and the achieved goals of ministry of sport and Omani Olympic Society were strongly compatible with a median point of (3.09). As a consequence, a suggestive vision was made for marketing sport for all based on this study and other old studies. In addition, the researcher advised to concomitantly work between Oman sport strategy expectations and implementation, and the importance of assessing the work and straightened it occasionally, and she advised to work on the suggestive marketing vision and to apply it for the marketing of sport for all programs and activities.
