The research examines the emotional approaches of Da'wah in Surat Hood PBUH. The main obstacle in the research was applying Al-Bouti's approach of emotional elicitation methods on Surat Hood to deduct Da'wah emotional methods and principles that facilitate prose styling of contemporary Islamic preachers. Research goals: - Discovering the types of emotional elicitation of Da'wah in Surat Hood in accordance with Dr. Al-Bouti's approach, Classifying types of deducted methods into groups and elements according to Da'wah approaches. Deducting practical and intelligible principles that facilitate prose styling of contemporary Islamic preachers. Research results: - There are 62 citations of emotional Da'wah divided into three categories: Research goals: 1- Discovering the types of emotional elicitation of Da'wah in Surat Hood in accordance with Dr. Al-Bouti's approach. - Classifying types of deducted methods into groups and elements according to Da'wah approaches. 3- Deducting practical and intelligible principles that facilitate prose styling of contemporary Islamic preachers. Research results: - There are 62 citations of emotional Da'wah divided into three categories: A. Motivational emotions have 30 emotional styles, which are the base of seven main emotions: aspiration for earthly rewards (3 times), aspiration for heavenly rewards (once), innate love for the good (once), emotion of gratitude (3 times), emotion of affection (17 times), emotion of pride (twice) and emotion of mercy (3 times). B. Deterrent emotions have 22 emotional styles, which are the base of five main emotions: emotion of fear (8 times), fearsomeness of penalty (twice), reproach (8 times), dread (once), and regret (3 times). C. Glorified emotions have 10 glorifying styles, which are the base of three main emotions: emotions of hallowing (once), magnificence (5 times) and admiration (4 times). - Established Da'wah principles: First: the rule of the stages of Emotional construction in dawa: (drawing attention, raising questions and establishing trust). Second: the rule of emotions' roles in Da'wah: A- The rule of emotions diversity and repetition. (Accumulation of emotions) B- The rule of guidance of will. C- Emotions are one of the beliefs' components. Third: the rule of how to apply emotional methods while dealing with situations that Islamic preachers might face: A- In responding to suspicions. B- In collective Behavioral deviation. C- In financial transactions deviation.