This study sought to achieve a major goal which is revealing the political marketing strategies followed by candidates - through Twitter - in the elections to the Kuwaiti National Assembly in 2020. After Covid-19 pandemic had spread and affected the Kuwaiti community, the Kuwaiti Council of Ministers issued a decision stipulating the prohibition of gatherings in all its forms, including groupings related to electoral campaigns. Such decision prompted candidates to use social media to market their electoral campaigns instead of communicating directly with voters. The study aimed to analyze the elements of political marketing: the political institution, the political product, the means of political communication, and the public. Such goal contains sub-goals which are: analyzing and interpreting how candidates plan their communication strategies on Twitter during their electoral campaigns, identifying the characteristics of candidates' programs in their Twitter accounts during their electoral campaigns, as well as identifying the priorities that candidates marketed in their accounts during their electoral campaigns, detecting and analyzing the characteristics of communication messages in candidates' Twitter accounts during their electoral campaigns, and analyzing the level of public interaction with the candidates' communication messages during their electoral campaigns. This study falls within the framework of descriptive exploratory studies, and it relied on the media survey approach and the two research tools: the content analysis form to calculate 16 candidates from the 2020 elections to the National Assembly, and the standardized interviews with 6 candidates. The study concluded with several results, the most important of which are: that the year 2020 witnessed an unexpected turnout of candidates; with the aim of marketing and promoting electoral campaigns, and Twitter played an important role in the 2020 Elections to the National Assembly. The candidates made use of Twitter by getting ready for electoral campaigns and starting tweeting about the elections before the date of opening the candidacy registration, even though the percentage of tweets was varying and few; but it made a difference in the Kuwaiti electoral process. The candidates also adopted four communication strategies, foremost of which is the media strategy based on one-way communication by 36.05%, then the joint strategies that combine the media and persuasion strategy by 31.77%, followed by the persuasion strategy by 4.43%, the dialogue strategy by 0.49%, and finally the consensus- building strategy by a small percentage of 0.25%. The study also found that the tweets of the study sample received a high percentage of interaction from the public, as the retweet rate reached 75.66% of the total interaction, followed by favoriting or liking by 19.36%, and finally the category of replies and comments by 4.99%. The results of the standardized interviews indicated that the candidates' approach to use Twitter during the electoral campaigns was well-considered and standardized, as they made advance plans to use this network except for one candidate, and that using Twitter served their intended purpose except for one candidate