the deterrence-based approach is not the magic panacea for road traffic accidents, nor does it provide lasting behavioural changes. Despite the theoretical appeal of deterrence as a control measure for the performance of the drivers, evidence shows repeatedly that legislation and deterrencebased approaches to change behavior of road users produce weak, marginal or transient results.2,3,4 Studies over several decades have shown inconsistent results. It appears that what is more potentially important in this context than deterrence-based legislations is a deeper understanding of required changes in the social atmosphere.5.