This study examines the potential for establishing a knowledge economy in Oman, investigating the state of innovation across the disciplines, and looks to the potential of humanities as a solution. If the knowledge economy can be understood as the latest stage of the evolution of the global capitalist economy, then this stage is characterized by a predominance of innovation and creativity (Drucker 1969; Florida & Kenny 1993; Hvidt 2016) and the globally competitive need for innovation with new products and processes that develop out of a research community (Brinkley 2008). The ability to build a knowledge economy not only requires adequate technological infrastructure and a well-educated population, it also requires a "knowledge-conducive" government and economic state, an economy with transparent rules and regulations and freedom of speech, an effective, accountable and corrupt-free government, an effective legal system, the protection of property rights, and the creation of an innovation system able to produce, use, and adopt knowledge to manufacture/produce new goods, new processes and new knowledge (Chen & Dahlman, 2006). In recent years much has been written about the declining status of the humanities and the effect this has had on the reputation of the discipline and its curriculum (Gilead, 2017). This paper begins by examining some key failures in the humanities that have been offered in the literature and points to data regarding unemployability of humanities graduates in the Sultanate (Gilead, 2017). This study considers how the humanities could rebrand itself as a site of innovation, creativity and sustainability. This paper explores what is needed to 136 rebuild the humanities as a viable player in building a knowledge economy in Oman.