This study aimed to identify the impact of financial and moral incentives (selfmotivation, leadership support, job quality, and participation in decision-making) on job performance in the General Directorate of Health Services in the South Sharqiyah Governorate in the Sultanate of Oman. The study followed a quantitative approach. The study population consisted of 2366 directorate's employees (male and female). The study data was collected through an electronic questionnaire using Google Forms. Following a convenient sampling method, a total number of 342 male and female employees replied to the questionnaire. The data was analyzed using several descriptive and inferential analysis methods using the statistical analysis program SPSS. The results of the study showed that there is a positive, statistically significant relationship between moral incentives and job performance. The results of the analysis indicated that there was no effect of financial incentives on job performance. There is an impact of moral incentives on the job performance, and the intrinsic motivation is considered as the most influential component of moral incentives on job performance. In light of the findings of the study, it recommended the necessity of linking incentives to performance indicators. Added to that, the importance of developing a general system of incentives in the directorate with clear regulations and standards. This is because of their impact on obtaining distinguished performance, enhancing positive work relationships based on trust and mutual respect, building a culture of one-team spirit and encouraging Employees' participation in decision-making and creating great ideas. Keywords: Financial incentives, Moral incentives, Job performance, Health services.