This research aims to understand the role of e-marketing in creating and enhancing the mental image of banking services in the Sultanate of Oman. In addition, this research also aimed to study the relationship between e-marketing and quality of banking services provided. The research is based on the role played by e-marketing in upgrading and improving the quality of banking services in achieving marketing targets. They will adopt one main hypothesis to know the role of e-marketing in building the mental image of banking services. The project was applied to Bank Dhofar, which numbered (367) . This research adopted the descriptive analytical approach, and the study Bank Dhofar customers, and they rely on a questionnaire directed to customers as a statistical tool. The data analyzed using SPSS software. This research expects to know the role of electronic marketing in building the mental image of banking services, and this research recommended on the commercial level .This research knowledge regarding the effectiveness of e-marketing in building a mental image of banking services to customers, and knowing the role of e-marketing techniques in giving value to banking service Keywords: E-marketing, marketing mix, mental image, banking services.