The current study aimed to analyze the status quo of counseling and awareness services at the school level in the Sultanate of Oman using SWOT analysis. This analysis explored the strengths and weaknesses in the internal environment of three departments that mainly focus on counseling and awareness (i.e., psychological counseling, health awareness, and social counseling) at headquarter of the Ministry of Education and educational governorates. It also identified the opportunities and threats related to the external environment. A mixed method was used that combine the qualitative approach in analyzing the input of heads of departments, supervisors, and specialists using the SWOT form and the quantitative approach that assessd the perspectives of specialists at schools and educational governorates. The content validity and reliability of three surveys were examined before collecting the responses from the study sample (N = 224). Results showed considerable variability in strengths and weaknesses among three domains (Psychological, health, and social domain). Furthermore, the results showed many similarities in terms of opportunities and threats. Correspondingly, a set of strategic alternatives were recommended to enhance the quality of counseling and awareness services at the school level in the Sultanate of Oman.